4 Questions That Should Keep Creative People Up All Night
Use these 4 top-secret questions that world-renown creative agency Avenue A | Razorfish uses when assessing and evaluating new projects. Might as well model the top dogs.
7 Ways to Stand Out in a Sea of Sameness
Like it or not in today's competitive Graphic Design marketplace you need to find a way to get your prospects attention. Here are 7 creative ways to help YOU get noticed.
Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how...
Bartering Your Expertise & Services are Worth $$$
Bartering is not negotiating! Bartering is "trading" for a service, or for the goods you want. In essence, bartering is simply buying or paying for goods or services...
Basics of Promotion Advertising
Promotion advertising differs significantly from consumer franchise-building advertising. The latter is long-term in nature and aimed at giving customers reasons to buy.
How To Get $1,000 Worth of Advertising for $60
Sixty dollars doesn't go a long way in buying advertising space. But if you spend that creatively, you can get over ten times that value in newspaper or magazine lineage.
How to Avoid Common Advertising Mistakes
Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information.
How to Obtain Free Business Publicity
Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.
How to Write Marketing Copy That Sells Your Freelance Design Services
This tutorial will help you write powerful website copy, or copy for a mailer postcard, to help you sell your freelance design services to new clients.
Creating Ads That Sell
The most important aspect of any business is selling the product or service. Without sales, so business can exist for very long. All sales begin with some form of advertising.
Creating a copy-design advertising concept that sells
Freelance designers who produce marketing materials will know that design and copy should be developed together to work well.
Effective Use of Cold Calls
Cold calls tend to be the least effective form of marketing for consultants. But, if implemented effectively "cold calls" can land you a gig, maybe even your first gig.
Effective Use of Email Signatures
Are you looking for an inexpensive way to promote your freelancing business? The email signature is a very powerful and reliable method of marketing your services, and FREE!
Email Marketing Tips and Tricks
The Internet can be a great marketing tool enabling you to reach thousands of potential customers instantly and helping you hit your target market.
Find Authoritative Background on Any Subject
When you're doing research or looking for information on a particular subject, it's a lot like a detective checking all his possible clues...
The Freelancer's New Client Primer
How can you get new clients for your freelance business? This is a fairly common question, and it does seem very difficult to do when you start out in business. Try not to get discouraged.
How To Improve Your Publicity Design
Freelance designers who specialize in marketing materials are in high demand. As a result, freelance promotions designers can make up to $90 per hour.
How to Successfully Network Online
If you want to get your business name out there, nothing is better than referrals and networking. Networking is the act of passing someone's name on to another person.
How to write a press release for your design services
If you have an interesting story to tell, a press release will help you to make newspaper editors aware of it. Maybe you recently won an award. Maybe you stumbled upon some...
How to Write Your Website
Your website is quite obviously your online portfolio. But the copy and structure of your website can also help you to drum up new business. When a potential client types your URL into...
Making The Sale
Sales is one of the hardest parts of owning your own business. As a designer, you would rather design and have someone else do the legwork.
Promote Your Freelance Business With an Email Newsletter
Newsletters are one of the most effective forms of marketing for your home business. An email newsletter can...
Public Relations Marketing
Public Relations involves a variety of programs designed to maintain or enhance a company's image and the products and services it offers.
Self-Promotion for Freelance Designers -- How to Frugally Market Your Business
Setting yourself up as a freelance designer? Going solo can feel like a daunting prospect, but if you have a good self-promotion strategy you'll find work in no time.
Sell Your Services to Business That Don't Have a Web Site
As you are probably already aware - there are many more freelancers out on the net than there are employers. Consequently, freelancers often find that they are bidding for a job along with...
Start Your Own Successful Consulting Business
A consultant works with the management of a business to improve the profitability of the business. Working with the top management, you can rest assured the consultant is a very highly paid...
Step-By-Step Guide to a Signed Contract
As a freelancer, you can expect to experience some tough competition when you pitch for a job. For any one job, you might compete with other freelancers, small Web design firms...
The Big No - How To Turn Rejections Into Sales
So you put on your suit, arrived on time, and made an irresistible pitch (accompanied by a very reasonable quote). You knocked the socks off your potential client, and left their office...
The Essential Contents of a Marketing Plan
Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis...
The Rise of the Copywriter / Designer
Marketing-savvy designers who complement their design service with copywriting can expect more lucrative projects and plenty of on-going work.
10 Steps to Your Next Freelance Client
OK, so you've pounded the streets, knocked on doors, and schmoozed 'til you're blue in the face... and it's finally paid off! You've landed a meeting with a potential freelance client!
Utilizing your website to promote your freelance design services
Your website is quite obviously your online portfolio. But the copy and structure of your website can also help you to drum up new business.
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.