This is a great book from Cyndie Shaffstall. I had a chance to check out the book and I have to say, it is loaded with some great information and will provide as a guide to your business Web marketing.
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Colors have psychological impacts, they are attributes of eyes, but are the chemistry of the mind. Colors are perceived though pupils and its effects are produced with associated nerves to the brain neurons.
Light reflecting through objects in different wavelengths and frequency stimulates different “cones” or color receptor cells of the retina in the eyes and makes perception possible for different colors.
Colors influence people through psychological changes and are associated with certain feelings and meanings. Colors exist everywhere else, it is omnipresent. Colors represent cultural, social customs and emotional values and its use in arts, printing, designing, websites, graphics, etc. – these days are unavoidable.
Choosing proper color is an essential constituent for your website and its graphics; as visitors to your website first encounters colors and graphics before they read your textual descriptions.
Colors are used in website design and graphic design for various forms; use of colors can be for backgrounds, navigation, logos, and navigation buttons to emphasize, highlight, symbolize your text description and outlining your site.
Despite the fact that your website is enhanced and fabricated with textual and graphical design, if you are using the wrong color combinations, then you are annoying your own visitors rather than appealing to them. As a result, to attract your customers, it is important to understand psychological behavior of your customers to your websites chromatics. The use of wrong colors results in the wrong impression.
Oh my, how I missed the old Mac Windowshade plugin. In the old days, Macs could collapse windows by clicking on the title bar, this was a great feature that Apple got rid of when OSX first came out. Apple really made a dumb decision my eliminating this great feature. With that said, Unsanity has created the Windowshade X, which now works with Snow Leopard. Check it out, this is a great window organizer!
2. Put it on YouTube and put a link to a page you build specifically for that video and put the link at the very top of the video description.
3. Put credits at the end that mentions your web site.
4. Make the video funny and or extreme.
5. Do not disable comments, half of the fun of your video for viewers is reading the stupid comments people put on there.
6. Go ahead and sell your video or give companies the rights to use your video on television and cable. Once you go viral they will send an email to you.
7. Post the video wherever you can, such as bulletin boards, blogs, facebook and Reddit.
8. Once you start getting a lot of views, most likely you will get an email from youtube offering you to do a revenue share deal with them. You can easily earn $100/day off a video that goes viral. Also, google owns youtube, so it is in google’s best interest for your viral video with advertising to be placed prominently in the search engines.
9. Make sure that you own everything in the video including:
• Graphics and pictures (including photographs and artwork)
• Movie or TV visuals
• Video game or software visuals
• Performances (including concerts, events, and shows)
• Music (including lyrics, cover songs and background music)
If you do not own everything in the video, you will run into copyright issues that will stop your video from going viral, hamper your ability to get it on television, block the ability to earn revenue from it and possibly cause you legal problems.
10. Keep in mind that if you do google adsense, you may see an increase in your adsense revenue immediately, but don’t be confused, this revenue is from “other than youtube” revenue, like ads and web pages and such. Your youtube review will show no data for 30 to 60 days, so you won’t know how much money you are earning until 60 to 90 days after your youtube video starts showing ads.
11. You should check around youtube periodically, since people will grab your video and reupload it to their youtube account as if it is theirs. You can go to their video and flag it as being a violation of your copyright.
