Creative Industry Related Information for Graphic Designers & Web Designers!

Why You Need to Build a Business Blog

Posted: July 27th, 2017 | Author: | Filed under: Articles, Business | Tags: , , , , | No Comments »

Whether you are running a restaurant, an eBay shop or are a freelance creative, running a successful business blog could raise the profile of your organization or enterprise significantly. It might seem like a whole lot of work, writing posts then sharing them, and maybe you are not a natural writer, or you think that you don’t have anything to say. Whatever your hesitation, it’s time to move on. A blog alongside your website could be the difference between your business getting by and thriving. Read these top reasons to start blogging, and get yourself ready for the world of interacting with other people in the written form.

Raise your Personal Profile

Making yourself more visible and occupying a public position may seem intimidating, but establishing yourself as somebody who is engaged in their particular field is only going to help you further grow your business. In the age of social media, the individual has more of a status than ever before, and personality sells products and services. If you are able to write a blog each week, ensure your content is relevant and insightful: write about industry tips, demonstrate a good working knowledge of the business environment, and engage with your clients and customers. Make it readable, and you are guaranteed to inspire confidence in potential customers.

Promote the Right Kind of Sharing

Each blog post you produce will be read by some person or people, therefore, the chances of your post being shared are quite high. Although it may not go viral, a few shares of a single post means it’s working, and you should continue writing or blog post. Improving your number of shares, however, will take time. It’s a slow game, and not one you can rush. Of course, when your traffic starts to increase, you need to ensure your blog is able to withstand a large amount of people, all at ones. Consider using a service like Best Web Hosting that offers affordable packages.

Establish Your Business as a Part of a Community

Blogging is a means of creating and nurturing a group of people who are interested in what you have to say and write about. You can build a network of like-minded individuals, and watch your blog thrive as people start to conversate with one another. Not only does this increase your Google ranking and your success, but it also means you’re a reliable, reputable business who people turn to when they need support.

Develop Your Business Brand

One of the main benefits that blogging could have on your business is the discoverability of your brand. With catchy, field specific titles you could direct traffic to your website from different fields and even countries. This is where having a strong brand which is distinguishable becomes incredibly important; therefore, make sure whoever reads your blog also sees your branding.

Even if they don’t click on your business page right away, they might remember you or feel familiar with your aesthetic when it comes to choosing a service or product you offer down the line. Chances are, if they are reading a blog on your page, then they are interested in the industry you operate within.

 


4 Essential Website Design Tips for Piano Teachers

Posted: July 26th, 2017 | Author: | Filed under: Articles, Design | Tags: , , , , , | No Comments »

The piano is one of the most versatile instruments in music, spanning several genres from classical to jazz and contemporary pop music. If you are a piano teacher, this diversity of styles should guarantee a steady flow of students, but without a good website, they simply won’t know who you are and how to get in touch. To help you establish a successful studio, we’ve put together four essential website design tips for piano teachers. Let’s begin our journey.

1. Embrace the Internet

The first step that many piano teachers need to take has less to do with domain names and javascript and more to do with their way of working. There was a time when piano teachers thrived through word of mouth referrals. You may still attract some students this way, but with increased competition and a highly mobile and selective generation of students (and their parents), one of the best ways to make yourself known is by using the internet.

The internet has also become an excellent medium for piano teachers who wish to further their education. Excellent programs like the online master of music in music education can be completed from any location thanks to the internet and Rutgers Online. You could even become a well-known authority on music just by publishing your views online or boost your reputation by posting videos of your performances, lessons, and masterclasses.

2. Get the Right Design – at an Affordable Budget

To harness the internet’s huge potential, you need the right website. You’ll want to use the services of a professional web designer, but don’t pay too much when you’re first starting out. With a budget of $500-$1,000, you should be able to get your website up and running with the right design and functionality to attract visitors and secure new students.

3. Don’t Promote Yourself – Sell the Experience You Offer

Today’s customer is wary of self-promoting teachers who fill their websites with information about their own achievements and fail to mention the true benefit of becoming a student: the enriching process of learning an instrument. While it’s important to mention your qualifications, awards, and achievements, it’s equally important to describe your teaching philosophy, the approach you take to students, and the things you do to develop students musically, spiritually and psychologically.

4. Answer Students’ Questions Before They Ask them

Students and parents searching for a new piano teacher usually have a few common questions in mind: has the teacher completed a college degree or online MMME Program? Do they take beginners? How much do they charge? Do they train students for enjoyment, prepare them for exams and competitions, or both?

What musical styles do they specialize in and can they teach across genres? Do they give lessons at their studio, at students’ homes, or via Skype? If your website answers these questions, you’re more likely to get queries from students who are a good fit for your studio.

Conclusion

With a well-designed, comprehensive website that introduces your skills, methodology and teaching philosophy to prospective students, you’ll be well on your way to building a successful piano teaching studio. The more time, patience, and effort you put into your website, the more successful you will be.


Ink In Motion – Very Cool

Posted: July 21st, 2017 | Author: | Filed under: Really Cool Stuff | Tags: , , , , | No Comments »


The surprising pattern behind color names around the world

Posted: July 21st, 2017 | Author: | Filed under: Design, Really Cool Stuff | Tags: , , , , | No Comments »


The FCC wants to ruin your internet

Posted: July 21st, 2017 | Author: | Filed under: Quick Blurbs | Tags: , , , , , , , | No Comments »

Join the movement to save Net Neutrality — and keep the internet a space for free expression.

Take a stance!


Defining Project Scope – Scope Creep

Posted: July 21st, 2017 | Author: | Filed under: Business, Design | Tags: , , , , , | No Comments »

You’ve met with your client and defined your project’s goals. You understand the scope and have worked with the client to define a clear goal. You breathe a sigh of relief, knowing everything is in place for you to get started. But then things start to change …

Suddenly, the client has a better idea of what you can do to make the project a success, which, yes, will involve some additional work you didn’t talk about earlier. You’ve worked hard, but the client now wants to change direction, making everything you’ve done a waste. What you thought was a straight shot to launch has turned into a meandering journey through the backroads of indecision.

Welcome to the wonderful world of scope creep.

What is scope creep?

You’ve probably heard the term somewhere. But what is it? Is it some sort of curse? If you say “scope creep” three times in front of your laptop, will the simple website design you’re working on turn into an an email campaign, social media contest, anda logo redesign?

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The Disadvantages of Using a Free Website Builder for Your Business

Posted: July 13th, 2017 | Author: | Filed under: Articles, Design | Tags: , , , | No Comments »

We all love free products to help us personally and professionally. But when it comes to free website builders, they’re not necessarily the best things to consider. While free web builders have their advantages in terms of a free website and the many free templates that come with them, there are many more disadvantages stacked up against them.

Website Builders Often Come Branded

It’s great for small businesses to be able to get their website online quickly and in the cheapest possible manner. However, free web builders often need to be linked back to the builder so your website will look unprofessional. Usually, at the bottom of your site, you will have a “powered by” link, and that generally consists of “Powered By Free Website Builder”. It doesn’t look professional at all and it will make customers think you’re not serious.

Such Builders Aren’t as “Free” as They Make Out

While the setup of a website using the builder’s features is often free, there are many other features that you could benefit from that aren’t free. For example, builders will give you disk space and bandwidth to keep your website online. However, you will usually miss out on other features such as email accounts, MySQL database, and sometimes even a parked/addon domain name – which means you’ll have to use their subdomain as well.

Limited Storage

We stated above that features are very limited and the storage and bandwidth often given to you aren’t beneficial. It will often run out quickly and that means your website is either going to go down or you’re going to be unable to upload additional content until you pay for extra features.

Limited Customization

Free Web Builders often make out they are easily customizable, and while that may be true, customization is limited. This means that you can only be as creative as the tool allows, which is something that puts many webmasters off. You will never get the chance to create that dream website you have set out to achieve, and in reality, the only way of achieving such a website is to get it custom made or take advantage of the many other resources out there.

Additional Advertisements

You will get the “powered by” link at the bottom of your site as basic, but some builders also require you to place advertisements. This isn’t at all professional, and often, you will have to advertise one of your competitors.

Free website builders, of course, provide many other benefits, but from looking at the disadvantages above, it would be much wiser to consider a free WordPress theme on a WordPress CMS installation. You’ll get more freedom and when your business grows you’ll also have access to premium themes.

If you have an online masters in business administration (online MBA), you will already know how important presentation is to a business. If you don’t have a degree, presentation of a website is the key to the success of any business.

Free web builders don’t give off the professional presentation that is often desired by customers, but they do provide many other benefits for smaller businesses on a tight budget, so they can be considered in that respect.


Get 7 Days of FREE downloads from Graphic Stock!

Posted: June 12th, 2017 | Author: | Filed under: Funny Stuff | No Comments »

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Websites in Real Life

Posted: June 8th, 2017 | Author: | Filed under: Funny Stuff | Tags: , , , | No Comments »


Why we gave up web design after 10 successful years

Posted: June 8th, 2017 | Author: | Filed under: Articles | Tags: , , , , , | No Comments »

A decade ago I started a web design company. We grew and grew, and after ten years of hard work, I’ve finally been able to get rid of it.

Don’t get me wrong – we were successful, had fun and did good work. At our peak we had over 200 clients and 15 fulltime staff, making us the largest such company in our city. We’ve worked on great projects for some big name clients and we even made some money too.

Little by little however, the years ate away at my soul. This year we finally left it all behind and moved onto our own products, and I’ve never been happier.

So this is why.

Web design isn’t all bad

Web design is not without its benefits. Client work is endlessly varied, and you’re always learning new things.

It’s a ludicrously easy industry to enter too – all you need is a computer, Internet access and time. There’s plenty of demand for cheap work to get you started, and fair rates for good work if you can do it.

I started Silktide fresh out of University with no computer and £14,000 (about $22,000) of debt. And though it was hard from the start, we were able to double in size every year, and all our work led to better work. Our efforts were continually rewarded as we grew.

Unfortunately, not forever.

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