Whether the artist is setting the metal type of a printing press, choosing the perfect font for a Web page or painstakingly drawing each glyph by hand, typography elevates letters beyond a mere collection of vowels and consonants. Even when you can’t read the language, type is expressive. Think of the bold sans-serif of a warning sign or the sensual curves of the script on a love note. The art of type communicates so much more than words on a page.
They say a business partnership is like a marriage. And a bad one can have repercussions that lasts for years. So, just like a marriage, you ought to make sure the qualities and characteristics of your business partner are compatible with your values.
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