Creative Industry Related Information for Graphic Designers & Web Designers!

How Companies Benefited by Improving Their Web Design

Posted: October 12th, 2018 | Author: | Filed under: Business, Design | Tags: , , , , , , | No Comments »

Great web design is sometimes unfairly brushed off as a luxury only huge brands can afford to carry out successfully. Companies with generous design and marketing budgets usually do take full advantage of their options and provide users with great online experiences.

However, although it may seem like this is a major league game, even simple web design tweaks and investments can result in huge payoffs. In this article, we’ll explore how several companies managed to increase their revenue and conversions by implementing some of the current web design trends. The following case studies and tips based on research compiled by DesignAdvisor help illustrate the power of good web design, and how any business can wield it.  

Make your site easy to navigate

The percentage of sales lost because customers can’t find what they require on a website goes as high as 50%. Nowadays, users online are accustomed to finding what they need quickly and easily so navigability is key. By improving their site’s architecture and ease of navigation, Botanica managed to increase sessions by 78%, page views by 102% and organic search traffic by 55%.

Provide easy access to information

A site’s search functionalities can help users find what they need in case they are unable to do so merely by browsing. If a search function in not implemented correctly or worse, missing entirely, the user’s overall perception of a website and the quality of their experience is likely to be negatively impacted. 60% of the time, when users can’t find information it’s due to poor search functionalities.

In the case of Volleyball BC, the sports site managed to increase user engagement by improving their search options. They implemented an advanced filtering system for searching results by game and team as well as searching events by location. As a result, the site saw a jump of 28% in visits and an increase in social referrals of over 500%.

Don’t forget about mobile devices

As more users migrate from laptops and desktops to mobile phones, companies failing to update their design to enable responsiveness to mobile devices are bound to see some adverse effects. Almost half of all users will take the fact that a website does not perform well on their phone as a sign that the business associated with it just doesn’t care enough.

HMT updated their site to fit mobile specifications and increased their monthly revenue by 159%; merely by introducing responsive web design, time spent on the site increased by 60%.

Speed up

Almost 50% of users think that a site should take no more than two seconds to load, and investing in meeting these expectations can have some very positive outcomes for a business. Allowing users to get to where they want to go faster helps you sell products and services. Shopzilla increased its conversion rate by 7-12% by simply getting their site to load 5 seconds faster. These small tweaks can clearly have significant impact on your business.

Check out plenty more trends, case studies and resources in the infographic below.

infographic


How doing a drawing a day changed my life: David Litchfield at TEDxBedford

Posted: June 25th, 2018 | Author: | Filed under: Design | Tags: , , , | No Comments »


Freelance My Way

Posted: March 4th, 2018 | Author: | Filed under: Design | Tags: , , , , , , | No Comments »

Check out this new freelance site. They provide handpicked freelancers, ready to work on projects. Contact them to post a job or to become a freelancer.

At FreelanceMyWay they screen all freelancers before they can bid on jobs and get hired by the clients. All freelancers must go through a 3 step process before becoming a member. They want to focus on quality jobs, freelancers and excellent customer support. They have logo designers, php programmers, writers, data entry, seo and marketing jobs available.

Learn More


Seven Digital Design Resources

Posted: December 22nd, 2017 | Author: | Filed under: Design | Tags: , , , , | No Comments »

Great list of design resources.

1: Canva – Canva is a one-and-done web app that removes the complicated parts from digital design. The drag and drop interface makes it easy to improve images or photos and the extensive range of templates makes it easy for anyone to create anything from magazine covers to hero images in a matter of minutes. Canva may not make you a design expert overnight, but you’ll certainly be able to fool (almost) everyone.

2: Screenpatterns – Good luck trying to find inspiration for apps or responsive designs without maxing out your cell phone’s data plan! Screenpatterns is the mobile designer’s dream site, aggregating mobile interfaces from almost every app and organizing them by type and style. Want to know how Pokémon Go details maps without having to actually search for Pokémon? Look no further.

3: Sketch Tricks – Sketch is an essential wireframing tool for UX designers, great for building interfaces, websites, icons, and plenty more. Naturally, Sketch Tricks’ newsletter serves up a weekly batch of essential plugins, advance techniques, and shortcuts that will make you a Sketch power user in no time.

4: Font Awesome – Need scalable vector icons that are easy to tweak? Font Awesome includes over 600 icons in its font base, all scalable, all customizable in CSS. Even more amazing: Installing the whole package takes only a single line of code.

View All Resources


The surprising pattern behind color names around the world

Posted: July 21st, 2017 | Author: | Filed under: Design, Really Cool Stuff | Tags: , , , , | No Comments »


Why we gave up web design after 10 successful years

Posted: June 8th, 2017 | Author: | Filed under: Articles | Tags: , , , , , | No Comments »

A decade ago I started a web design company. We grew and grew, and after ten years of hard work, I’ve finally been able to get rid of it.

Don’t get me wrong – we were successful, had fun and did good work. At our peak we had over 200 clients and 15 fulltime staff, making us the largest such company in our city. We’ve worked on great projects for some big name clients and we even made some money too.

Little by little however, the years ate away at my soul. This year we finally left it all behind and moved onto our own products, and I’ve never been happier.

So this is why.

Web design isn’t all bad

Web design is not without its benefits. Client work is endlessly varied, and you’re always learning new things.

It’s a ludicrously easy industry to enter too – all you need is a computer, Internet access and time. There’s plenty of demand for cheap work to get you started, and fair rates for good work if you can do it.

I started Silktide fresh out of University with no computer and £14,000 (about $22,000) of debt. And though it was hard from the start, we were able to double in size every year, and all our work led to better work. Our efforts were continually rewarded as we grew.

Unfortunately, not forever.

Read More


CreativePublic’s YouTube Channel

Posted: April 18th, 2017 | Author: | Filed under: Quick Blurbs | Tags: , , , , , , , | No Comments »

Hey Folks,

I wanted to send out an update about CreativePublic’s YouTube Channel. I am planning on adding new content over the next month with new videos. From this point forward, all video related content will be published on my YouTube channel. 

The purpose of reviving this channel is to help bring education on design business to a wider audience and being able to start a conversation with my site members. This will be a great platform for all of us to engage about design business, including how to price your projects to selling your design services and more.

Subscribe to the CreativePublic YouTube Channel:

https://www.youtube.com/creativepublic

Thanks for your support. I look forward to starting a conversation and providing great training content.

Jason Vaughn

CreativePublic.com


Engineering the Perfect Pop Book

Posted: October 28th, 2016 | Author: | Filed under: Design, Really Cool Stuff | Tags: , , , | No Comments »


How to Create Amazing Infographics

Posted: July 23rd, 2016 | Author: | Filed under: Design | Tags: , , | No Comments »

Infographics are a highly popular and effective content marketing tool. While plenty of brands are sharing generic blog content to gain visibility, infographics combine eye-catching graphics with understandable text, to help educate and engage consumers. Thanks to the current surge of internet content and these past few years of technological advancement, average humans now have an attention span shorter than that of a goldfish. This is making visual content even more essential for capturing people’s attention.

It should not come as a shock that high-quality infographics are shared more than any other type of content. So if your goal is to provide quality and value to your audience, rather than generic clickbait, creating infographics might be the way to go.

To successfully market using infographics, you must first come up with a good topic. You can then begin your research, finding the right facts and statistics. Once you’ve gathered a variety of compelling facts and stats, you’re ready to craft them into a powerful narrative. Your text is there to support the visual elements without distracting from them. Once you’ve created a compelling narrative, you can then move onto your design style. It’s important for the design to be clear while still getting the data across.

If you want to get started creating your own amazing infographics, check out the information below and get working!

 

infographic graphic design copypress

Visit Copypress to learn more about infographics.