Creative Industry Related Information for Graphic Designers & Web Designers!

Why Your Business Should Consider Having A Greater Online Presence

Posted: November 12th, 2018 | Author: | Filed under: Business | Tags: , , , , , , | No Comments »

You’re missing out on several big opportunities for improving your business by refusing to spend more of your time online. You should know that there are several good reasons for why you need to consider having a greater online presence.

Find out what these explanations are so you can more intelligently contemplate if it’s the right move for your company. Take the time to educate yourself regarding what the Internet can do for your business and then be prepared to take action. There are quite a few benefits that will come from your efforts in this area that you’ll want to know about as well.

Increase Sales

One reason you should consider having a greater online presence for your business is that you’ll be able to increase your sales. Drive people to your products or services by building a website and selling these items online. You can use a custom website builder to help you establish your existence and then configure your store once you’re up and running. It’s no secret that an increasing number of consumers want to make purchases from the comfort of their own home.

Engage with Customers Regularly

You should also think about gaining traction online, so you can regularly engage with your customers.

How can you do this?

  • Through your website
  • On social media
  • With email campaigns

Use this as an opportunity to build relationships with those who are interested in or already have purchased your products or services. It’s important to always be top of mind with consumers if you want to draw in more business and make a name for yourself.

Outlet for Advertising Products & Services

In addition to regular engagement, you might also want to consider having a greater online presence so you can efficiently and cost-effectively advertise your products or services. The internet is the perfect medium for you to get your brand message across quickly and clearly without even having to leave the office. It’s also a way for you to get in front of your target audience without being pushy or intrusive.

Brand Building

A great strategy for building trust with your customers is to have an online presence so they can check you out and get to know you better. For example, having a long list of positive customer reviews will help you gain respect and entice consumers to want to do business with you. The more they see you in a positive light, the more likely they’ll be to want to work with you later. You can also use your blog to showcase your knowledge and share valuable information with your audience.

Conclusion

You should now have a better understanding of why you need to get your business in the online space. You’re missing out on a lot of chances to connect with your customers if you choose not to engage over the Internet. Give some or all of these ideas a try and see what works best for your business so you can proceed accordingly.


How Companies Benefited by Improving Their Web Design

Posted: October 12th, 2018 | Author: | Filed under: Business, Design | Tags: , , , , , , | No Comments »

Great web design is sometimes unfairly brushed off as a luxury only huge brands can afford to carry out successfully. Companies with generous design and marketing budgets usually do take full advantage of their options and provide users with great online experiences.

However, although it may seem like this is a major league game, even simple web design tweaks and investments can result in huge payoffs. In this article, we’ll explore how several companies managed to increase their revenue and conversions by implementing some of the current web design trends. The following case studies and tips based on research compiled by DesignAdvisor help illustrate the power of good web design, and how any business can wield it.  

Make your site easy to navigate

The percentage of sales lost because customers can’t find what they require on a website goes as high as 50%. Nowadays, users online are accustomed to finding what they need quickly and easily so navigability is key. By improving their site’s architecture and ease of navigation, Botanica managed to increase sessions by 78%, page views by 102% and organic search traffic by 55%.

Provide easy access to information

A site’s search functionalities can help users find what they need in case they are unable to do so merely by browsing. If a search function in not implemented correctly or worse, missing entirely, the user’s overall perception of a website and the quality of their experience is likely to be negatively impacted. 60% of the time, when users can’t find information it’s due to poor search functionalities.

In the case of Volleyball BC, the sports site managed to increase user engagement by improving their search options. They implemented an advanced filtering system for searching results by game and team as well as searching events by location. As a result, the site saw a jump of 28% in visits and an increase in social referrals of over 500%.

Don’t forget about mobile devices

As more users migrate from laptops and desktops to mobile phones, companies failing to update their design to enable responsiveness to mobile devices are bound to see some adverse effects. Almost half of all users will take the fact that a website does not perform well on their phone as a sign that the business associated with it just doesn’t care enough.

HMT updated their site to fit mobile specifications and increased their monthly revenue by 159%; merely by introducing responsive web design, time spent on the site increased by 60%.

Speed up

Almost 50% of users think that a site should take no more than two seconds to load, and investing in meeting these expectations can have some very positive outcomes for a business. Allowing users to get to where they want to go faster helps you sell products and services. Shopzilla increased its conversion rate by 7-12% by simply getting their site to load 5 seconds faster. These small tweaks can clearly have significant impact on your business.

Check out plenty more trends, case studies and resources in the infographic below.

infographic


Designer’s Survival Guide

Posted: July 27th, 2009 | Author: | Filed under: Book Reviews | Tags: | No Comments »

Just a quick blurb about a book I recently checked out. The “Designer’s Survival Guide” is a really good read, what I liked most about this book was its collaberation between several creative professionals, so you get a good amount of content based on their experinces. I would highly recommend this ebook and am sure my site readers would enjoy it as well.

The book contains lots of useful content such as:

– Writing Press Releases
– SEO TIps
– Web Design and Development Tips
– Color Calibration
– Package Design
– Logo Design Process
– Transitioning Into Your Own Business
– and so much more.

Learn more by visiting: http://www.designerssurvivalguide.com


The Top 7 Myths of Creative Firm Profitability

Posted: April 8th, 2009 | Author: | Filed under: Articles, Business | Tags: | No Comments »
Avoid these 7 surprising “critical” firm killers and success for you will be just around the corner.

1. Thinking that just being a “great designer” alone is going to make your design business successful

The biggest misconception is that being a “great designer” is enough. What is critically more important is marketing and your relationships to those you market to. You could have a bunch of dead-beat clients who are “one and done” who do nothing but penny-pinch and are never seen or heard from again (unless it’s the next “emergency”).

These are the clients you do NOT want. What you do want are the steady, high-value, repeat clients who are willing (and pre-disposed) to referring others to you and who know the value of design and are WILLING to pay for it.

To accomplish this you need to have a “system” in place to attract new clients and a system to continue an ongoing relationship with them (via a newsletter, fax updates, tele-seminars, etc) The good news is once you HAVE a PROVEN system in place you can get be free to create “great design”

2. Believing all you need to do is “get your name out there”

What does that mean exactly, “Get your name out there?” Well, I know it means paying a lot of dough to have “brand advertising” or “brand awareness” Of course when you are in the design business that is all you see – it is everywhere. But it rarely works for the freelancer and small design studio owner. It just sits there likely a moldy blanket gathering dust and moth balls.

So allow me to suggest direct marketing. I know this is “taboo” in the design world but I KNOW it works. With DM you receive instant feedback on your campaign as to whether your marketing is working or not because it DIRECTLY asks for the user to take action through creative offers, guarantees, attention-getting headlines, emotional copy, multiple bonuses and more. With DM you ONLY pay for direct RESULTS.

Bottom line is we want our hard-earned marketing dollars to be efficient and effective.
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