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If You Build It, They Will Come

Posted: February 27th, 2015 | Author: | Filed under: Business | No Comments »

Welcome back to our journey towards overcoming the plight of the creative entrepreneur. Up to this point we have been working hard to understand why, how and what we really do. We’ve also been working to understand our worth and figuring out how to charge for it. In this, our final installment, we are ready to jump into the abyss of finding the right clients with whom to partner to raise their value while charging our worth.

Out with the Old
One of the questions I get the most from other or aspiring creative entrepreneurs is “how do you find clients?”. My answer is always the same, “I don’t… they find me”. Sounds like a dream, right? Sounds like something you can only do after mastering your craft (which I haven’t), and working for tons of people on tons of really cool, high profile, projects.

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