Creative Industry Related Information for Graphic Designers & Web Designers!

10 web design mistakes hurting your Google search ranking

Posted: March 2nd, 2018 | Author: | Filed under: Articles, SEO Marketing | Tags: , , , , , | No Comments »

SEO

For established websites with ample traffic and fantastic search engine rankings, the major challenge is updating site design to meet the latest algorithm without losing visitors. Google is now on a mission to rid the internet of poor content and design. Therefore, it’s essential your website displays content from the finest writers and incorporates SEO savvy designers if you want to avoid a Google penalty.

Regardless of niche, your website design should be stunning and visually appealing to online users. Google tweaks its’ algorithm on an almost daily basis, so it’s hard to keep up with SEO best practices when designing a website. Sadly, these mistakes will cost you traffic, site authority, page ranking, conversion and revenue.

Which web design mistake is affecting your site performance and ranking?

  • Poor technical SEO

The first step to conversion is attracting traffic to your website. Next, your site performance should be excellent if you want visitors to enjoy a positive user experience. This involves testing your site for mobile-friendliness, ease of navigation, page load speed and removal of all broken links. Your SEO will suffer if your site isn’t optimised for these features.

  • 404 pages and missing H1 tags

Imagine taking the time to build a sumptuous website even the best designers would be impressed with. There’s a beautiful background, user-friendly font and colour scheme. Meanwhile, the browsing is simple and it all looks great , except that it’s not showing up
on search engines.

Somehow, you’ve forgotten about H1 tags, a vital element for SEO. Google bots use the H1 tag to understand a webpage. Include this tag on your homepage and across your website if you want higher rankings. In addition to the H1 tag, add a target keyword for better clarity.

  • Using too much flash or frames on your site

Flash is attractive on a website, but not SEO friendly. Creating a homepage based on flash is a huge SEO blunder, as search engines index them poorly. When people see flash content, they can read the text within, but the only thing search engines see is a headline and nothing more.

Results from a recent poll show that 78% of respondents don’t like flash either, so why do you need to flood your site with flash ads? Chrome no longer auto-plays flash ads after finding it had a negative impact on users’ browsing experience.

  • Failing to optimise on-page elements and including important text in images

The most easily understood content for search engines is text. Videos, infographics and podcasts might gain more engagement, but when search engine spiders crawl your site, they’re looking for specific keywords in key locations.

Google’s official webmaster advises site owners to use text instead of images when displaying essential content, names or links. Google crawlers can’t identify text-in-images. This factor accounts for about 15% of Google’s Ranking algorithm. Where images are absolutely necessary, use ALT to add few words of descriptive text.

  • Infinite scroll

When incorrectly implemented, infinite scroll can hurt SEO performance.  Content keeps loading as the user scrolls to the end of the page. Set up your pagination correctly or search engines can’t crawl your web pages.

For example, you have 200 pages on your blog, which is enabled for infinite scrolling. By default, if you only display 20 recent posts, that’s all search engines bots will see. They crawl links, so there’s no way to see past the top 20 articles. Thankfully, Google’s Webmaster Blog offers a few insights for making infinite scroll pages more search-friendly.

  • Intrusive and irrelevant pop-up ads

Pop-ups aren’t indexed by search engines, nor should they be part of your web design. In fact, Chrome blocks them from appearing. Most online users also find pop-ups annoying. If one appears on the screen while you’re browsing, you’ll probably close it before reading the content. However, digital marketers say they’re great tools for increasing subscriber base and email lists.

It’s possible to display popups, increase sales and followers without hurting your SEO. Dan Zarrella and Entrepreneur.com are two successful examples. The key is to ensure the popup is relevant and unobstructed. Offer your visitor a mouth-watering offer that makes them forget the intrusion. Don’t be pushy, but always provide value to the user when displaying pop-ups. Examples include a product discount or free ebook.

  • Thin content

Your product and service pages are the most essential on your site. You’ll drive more business sales if you rank higher for keywords from your services and product pages. A few mistakes web owners make include:

  • No product or service page on their website: when you fail to include these pages, you lose the unique opportunity for organic ranking, related to your target keywords.
  • One-page listing for multiple products: as a thumb of SEO rule, only have one keyword on each page. This helps search engines properly understand the page and how to rank it. Your website becomes confusing when you pack several services or products on the same page, which causes you to lose ranking points.
  • Small text on your product/service pages: When you’ve chosen product/services pages to include on your site, create content or copies to accompany them. Descriptive content that highlights the benefits of buying the product from you helps the pages to rank higher and increases the chances of visitors shopping from your online store.

Other SEO factors that cause Google to penalise you include:

  • Keyword domains: domain names aren’t risky on their own, but using keywords in your domain name might be dangerous. If you repeatedly link to the anchor text, Google sees it as a manipulation.  To prevent this, ensure you have quality content on your site when using exact match domains. There are sites like Domain Names NZ offering services that won’t cost you SEO points.
  • Neglecting Hreflang: This is a tool designed to notify Google when you intentionally publish duplicate content for different languages.
  • Renting links
  • Overpopulating your web page with every design element you can find
  • Redesigning you site without updating SEO
  • Failing to upgrade to HTTPS

Conclusion

Your web development, design and SEO experts should work together to create an outstanding experience for the user, because that’s all Google really wants. When upgrading your site or performing a major redesign, don’t focus on deadlines, but think about how to maintain your engagement levels, traffic and site rankings.


Beware: New Types of Referral Spam & How to Filter Them Out

Posted: February 2nd, 2018 | Author: | Filed under: SEO Marketing | Tags: , , , , , | No Comments »

SEOs and web savvy site owners are no strangers to referral spam, but recently a new type called language spam has sprouted up like a weed.

For many websites, the language section of Google Analytics is being spammed with the following message: “Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!”.

Here’s an example of what it looks like: Read More

Screen Shot 2016-12-05 at 6.45.59 PM

Read More


The Definitive Guide To SEO In 2018

Posted: November 17th, 2017 | Author: | Filed under: SEO Marketing | No Comments »

This is the ultimate guide to dominating Google’s search results in 2018.

And let me be clear about something:

This is NOT a lame “SEO in 2018” predictions post.

Instead, you’re going see tested strategies that are working right now…and will work even better in 2018.

So if you’re looking to up your SEO game this year, you’ll love this guide.

Read More


13 need-to-know tips on website SEO

Posted: June 1st, 2016 | Author: | Filed under: SEO Marketing | No Comments »

This is not a sponsor post, but I do use Webflow and I highly recommend it. With that said, this article applies to all websites and is a solid process for great SEO for your website or customers website. I use this same process on all my client sites as well as my full time gig.

Read More


Web CEO Online – Great SEO Tool!

Posted: May 4th, 2013 | Author: | Filed under: SEO Marketing | No Comments »

This is a great powerful tool for SEO. If you are considering adding SEO services to your web design business I recommend Web CEO!

Web CEO Online SEO Tools

Learn More


Google’s New Disavow Links Tool

Posted: November 2nd, 2012 | Author: | Filed under: SEO Marketing | No Comments »

This important for those SEO businesses and webmasters. I have started disavowing links for my sites in hopes our rankings improve. Google has really screwed folks around with their new search engine requirements so hopefully this article and tool will help those who are having similar SEO issues. I sure wish we had more search engine competition out there, I consider google being an SEO terrorist these days. I guess if you have a lot of money you can buy your way into better rankings, but small shops like mine sure do take a hit when doing organic SEO. We have done everything that google says to do and now they change their ways of doing things and now we have to start all over. So much money wasted on following google requirements so we can keep our SEO ranks.

Google Disavow Links Tool:
Learn More 

What You Need to Know About Google’s New Disavow Links Tool
Read More


Art Space — Special Offer

Posted: September 21st, 2012 | Author: | Filed under: SEO Marketing | No Comments »

NEW FACEBOOK & YOUTUBE SPECIAL OFFER — GET YOUR WEBSITE PROMOTED!

I wanted to pass along an offer I am presenting to my customers. Some of you might also be interested in this offer for your customers. If so, please let me know and we can discuss details for your client.

Learn More


Interesting Google Facts!

Posted: December 6th, 2011 | Author: | Filed under: Business, SEO Marketing | No Comments »

Google Behind The Numbers
From: BusinessMBA.org


Social Media Marketing

Posted: October 21st, 2011 | Author: | Filed under: SEO Marketing | No Comments »

It’s difficult to compete online without utilizing social media marketing for your web design business. Your potential customers are using social media such as Facebook, Twitter and YouTube more than ever. If you don’t have a presence on these websites, then you’ll lose a competitive advantage. The good news is that you don’t have to spend all day trying to market on these websites, and you can do a lot with little or no monetary investment.

Facebook

The leader in social media appears to be Facebook, and you can use it to your advantage. There are many ways that you can use it for marketing your web design business, such as:

  • Create a Facebook group based on your target market
  • Launch your own fan page
  • Promote blog posts
  • Announce webinars, teleseminars and other online events
  • Organize contests that can go viral with the help of your Facebook friends
  • Leverage Facebook’s ranking to raise your ranking using search engine optimization techniques
  • Use email marketing techniques to market to friends and fans that you generate on Facebook

Utilizing Facebook to promote your business can be an effective way to generate more leads and gain more sales. You should not mix your personal Facebook pages with your business presence, and many business owners decide not to have a personal Facebook at all.

Twitter

You may be among many business owners who dread posting tweets about everything you’re doing and when you’re doing it. There’s a misconception that the only way to use Twitter is to engage in meaningless conversation or to give a status report of your daily happenings. That’s not the case it all when it comes to social media marketing for your web design business. You can so much more using Twitter, including:

  • Finding prospects by following them on Twitter
  • Tweet blog posts and news that will position you as an expert
  • Expand your client base by other tweeters who re-tweet your posts
  • Build a community that will result in more clients
  • Deliver company news, announcements and other items fast
  • Drive more traffic to your website by linking to it from your Twitter profile
  • Research trends that affect your target market and capitalize on it for your business

It’s important to note that you don’t have to monitor Twitter all day long or be on standby to post your tweets. Software developers have created various applications and tools to help you manage your Twitter activities. For example, you can write and pre-schedule tweets for the week using SocialOomph.com.

YouTube

Video marketing resonates with many customers, more so than articles or other types of marketing. The use of video engages more senses and holds the interest of web visitors. YouTube makes it possible to take advantage of video marketing as a form of social media marketing with minimal investment. You can do a lot with a flip video camera. You can even create video using only static pictures and text, which customers may be willing to view instead of reading a lengthy manual or document. If you’re wondering how you can use YouTube effectively, consider these strategies:

  • Insert keywords in your video descriptions to appear higher in search results
  • Create quality videos that go viral on the web
  • Engage with YouTube viewers who leave comments or ask questions

Make sure that the video and audio quality is good, so that you don’t frustrate viewers.

There are many options for social media marketing for your web design business, but these are the big three that you should start with. Take the time to learn the strategies to be as effective as you can on Facebook, Twitter and YouTube.


Free Marketing Tactics – Web Design Business

Posted: July 15th, 2011 | Author: | Filed under: SEO Marketing | No Comments »

You’ll have to invest money in promoting your business, but there are free marketing tactics for a web design business that are effective and can get you started. One of the benefits of doing a lot of your work online is that you can reach your target market using little money or nothing at all. Even a long term marketing strategy can include free marketing tactics. You’ll have to do more work to see results, but it often leads to a more profitable business in the end.

Social Media Marketing

Larger companies pay people, buy tools and sponsor advertisements in relation to their social media marketing strategies. You don’t have to do that as a small web design business, at least not until your business is established. You can leverage social media to promote yourself as a web designer, for free. If you don’t already have business accounts for the main social media websites and utilize them to build fans, members and followers, then take the time to do that this weekend. Here are some of the “biggies” that you should be active on:

  • Twitter
  • Facebook
  • YouTube

You can post videos, link to articles you’ve written or ones that are written by others, share videos you’ve created, and generate discussions. For more ideas on how to be effective in social media marketing, read www.mashable.com.

Webinars

Some of your prospective clients will not pay attention to the articles you write, but they would love to view your tutorial videos. Webinars are an effective way to showcase your skills and expertise. Webinar attendees benefit because they get to learn how to use a software application or some other technology that is difficult for them to understand. Don’t worry about them never coming back because you’re shared how-to information with them. The opposite is often true. They will have confidence in your skills and abilities, and pay you back by hiring you to do work for them.

These free marketing tactics for a web design business do require you to put in much of your time. However, if you approach it in spurts and with little effort, then you can expect very little in terms of results.