This is a great book from Cyndie Shaffstall. I had a chance to check out the book and I have to say, it is loaded with some great information and will provide as a guide to your business Web marketing.
CreativePublic members and visitors get a 30% discount off the regular cover price.
Click here to order
Order your book before the end of July and get 40% off!
Found this book online called Tintbook. This looks like a really good book to have around to check how your actual cmyk mixed colors will print out from an actual print press on paper.
Just a quick blurb about a book I recently checked out. The “Designer’s Survival Guide” is a really good read, what I liked most about this book was its collaberation between several creative professionals, so you get a good amount of content based on their experinces. I would highly recommend this ebook and am sure my site readers would enjoy it as well.
The book contains lots of useful content such as:
- Writing Press Releases
- SEO TIps
- Web Design and Development Tips
- Color Calibration
- Package Design
- Logo Design Process
- Transitioning Into Your Own Business
- and so much more.
Learn more by visiting: http://www.designerssurvivalguide.com
by Doug Farrick
This week I wanted to bring to your attention a terrific book by Daniel H. Pink called “A Whole New Mind” with a subtitle of “Why Right-Brainers Will Rule The Future”
The books basic premise is that the future belongs to a very different kind of person with a very different kind of mind.
Focus will move away from computer programmers, MBA number crunchers, lawyers, etc. and shift to creators and empathizers, pattern recognizers and meaning makers.
The era of “left brain” dominance is now giving way to new “right brain” people like artists, designers, inventors, gamers, storytellers, caregivers, and big picture thinkers. These folks will soon become the most sought after and the most richly rewarded.
Pink reveals six major aptitudes that contribute to this new mind. These are: design, story, empathy, symphony, play and meaning. These are explored in detail and are fascinating to read.
At the end of each chapter Pink puts together a “portfolio” of ideas, strategies, resources and exercises, culled from experts around the world, that further your understanding and development in that area. They are immensely eclectic, fun and useful.
I could not put the book down. I think you’ll enjoy it too.
Get it at any major bookstore including Amazon, Barnes and Noble or Borders.
