Creative Industry Related Information for Graphic Designers & Web Designers!
Posted: March 27th, 2009 | Author: admin | Filed under: Articles | No Comments »
I know, you’ve heard it all before – visualize what you want and it will magically “pop” into your reality, yeah, yeah, yeah. But hear me out.
See, you need to “practice” visualization in a specific way to achieve any results.
First, when you visualize an activity, your muscles actually undergo electrical impulses that correspond exactly to the physical actions you are imagining - you’re muscles effectively “learn” what you want them to accomplish.
Optimally, you want to be in as relaxed a state as possible (you can even do this while driving) Then start “seeing” yourself producing positive outcomes (this will take time to get used to – as it takes some time to get ”re-wired” – but stick with it)
Next, and this is KEY, do your “scenes” on a regular and CONSISTENT basis (at least a few times a day).
Use this powerful (and greatly underutilized) tool to visualize key meetings, design presentations, financial goals and business growth.
Take a cue from the many super successful athletes, salespeople and business executives and you’ll be amazed at all the positive events occurring in your design business.
Posted: March 27th, 2009 | Author: admin | Filed under: Articles | No Comments »
by Doug Farrick
So who really cares about copywriting besides those actually making a living at it? For starters, YOU should.
I was interviewed by one of the brightest and up and coming copywriters in the business today. His name is Ben Settle. His site is: http://www.bensettle.com. Ben wanted to discuss how to better use design when copywriters are designing their marketing pieces.
We had a terrific conversation that covered the gamut of issues regarding copywriting and design. Of course the design is very important but the words are even more so. They really drive the tone or “voice” of the piece.
If you do not really know much about copywriting or copywriting principles I would get on a fast track to learning them.
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Posted: March 24th, 2009 | Author: admin | Filed under: Articles | 1 Comment »
Have you considered designing for vastly emerging mobile content market? Start learning and investigating what you need to do NOW to position you and your design business for mobile design success.
The marketing intelligence firm iSuppli is predicting mobile content marketing to hit $44 billion by 2011, largely on the influx of video. That’s a lot of content that will need design expertise. This could mean mobile design for phones, pda’s, game consoles or a myriad of other devices.
Adobe has even entered the mobile market with Device Central that allows you to preview how content will play on devices that support Flash Lite, a lighter version of the Flash multimedia player.
So start thinking about getting involved in this emerging market and learning and understanding some of the technologies you will need to be designing for. Who knows, YOU could be the designer or design firm that progressive companies turn to next.
Here are a few resources to get you thinking in the mobile direction.
http://www.adobe.com/products/creativesuite/devicecentral/
http://www.mobiledesign.org/
Posted: March 24th, 2009 | Author: admin | Filed under: Articles | 1 Comment »
Here is a tip that I have found saves time, promotes clarity and is guaranteed to increase your response many fold. It has to do with composing email.
In the past I have tended to put multiple requests and/or concepts in a single email. Over time, through testing and actual results I have found it much more effective to put one request and/or idea into a single email.
The reason being is that we are so busy multi-tasking and in the rush of daily activities that it is difficult to focus on more than one thought at a time.
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Posted: March 24th, 2009 | Author: admin | Filed under: Articles | No Comments »
It might be a good idea to give all your recent communications a quick review. Are they simple, clear and easily accessible? If not, here are a few suggestions that may help.
Most of us today are so pressed for time that we are always looking for the shortest route possible.
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Posted: March 24th, 2009 | Author: admin | Filed under: Articles, SEO Marketing | No Comments »
Almost everyone is interested in higher rankings on Google and with the amount of information out on the internet about SEO strategies it can be daunting even where to begin. In this article I will give you a couple simple but surprising strategies that will help your rankings.
Seems everyone has their own SEO (search engine optimization) techniques and theories. I mean companies hire SEO experts and agencies have entire SEO divisions.
That’s how competitive search rankings has become.
But how can we truly separate the wheat from the chaff?
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Posted: March 24th, 2009 | Author: admin | Filed under: Articles, SEO Marketing | No Comments »
Using the right keywords and phrases in your articles, product descriptions, and sales pages can boost your search engine rankings and traffic to your site. Here’s the quick and easy way to find the best keywords and phrases for your design products and services.
Quick question: What are the ten most searched keywords or phrases related to what you sell?
Don’t know? It could be costing you many lost sales (and potential clients).
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Posted: March 24th, 2009 | Author: admin | Filed under: Articles, Business | No Comments »
Sometimes your ideal customer and your *actual* customer can be two completely different animals causing you much frustration. Here’s a few thoughts on how you can “sync” these up so you can market smarter and more effectively.
On the surface it seems like a pretty basic question but if you dig a little deeper it gets more and more interesting.
For example, if someone asked you WHO your ideal customer is, how would you respond?
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