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Ideas for Web Design Business Joint Ventures

Joint ventures allow you to expand the reach of your web design business. A joint venture is an association of two or more people or business entities to work toward achieving similar goals. There are many different types of joint ventures, but one type that you should consider forming is a marketing joint venture with companies that serve your prospective customers.  Here are some ideas to help you get started:

Idea #1 – Form a Joint Venture for Promotions

You don’t have to commit to a long term joint venture relationship, especially when you’re trying it out for your web design business. A great way to test to the waters is to form one with another individual or company for promotions. For example, you can co-host a webinar with an SEO expert to offer a free webinar. You both can agree to share the email list you build as a result of the promotion and bundle your services for all webinar attendees. The other person benefits in a joint venture relationship from leveraging your assets, expertise and mailing list. Think about what you can offer that would make forming a joining venture with you worthwhile.

Idea #2 – Network with Marketing Companies

Marketing companies know the value of joint ventures, so you don’t have to educate them on the benefits. You only have to give them a proposal about doing business with you that they can’t refuse. For example, a marketing expert may agree to form a joint venture with your web design business in exchange for a percentage of the sales revenues you earn during a specified period of time. Marketing companies can reach a large audience that has online marketing needs, including the need to create or improve a website.

Idea #3 – Make Money for Your Partners

If you find an established company that would be perfect for a joint venture, then you can be sure that others are pitching them as well. It can be hard to convince them or even land a meeting with them when that’s the case. One way to get their attention is to make money for them. Join an affiliate program they offer and sell their product or service. The money coming from your sales will get their attention and you can use that to request a joint venture arrangement.

Idea #4 – Demonstrate Your Own Success

A joint venture partner is not going to be interested in a forming a relationship with you if you aren’t already experiencing success. Examples of what some partners look for include:

• A large mailing list
• More than 2 percent conversion rate from sales letters
• Prior joint venture success

Potential partners may view your proposal as a one-way relationship and see little or no benefit to them in an agreement if you don’t demonstrate your own success.

It can be frustrating when you’re a new web design business owner, because a joint venture could help you accomplish so much if only someone would give you a chance. Work hard at succeeding in your business and the time to form a joint venture may come sooner than you think.

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Estate Planning and Your Web Design Business

It can be difficult to think about estate planning when you’re working hard on a daily basis to keep your web design business running and profitable. External and internal pressures are always present, and you have to acknowledge that and allocate time to work on your long term goals. One of those goals should be to protect and preserve your business assets and income for your beneficiaries, such as your spouse or children. You can do that through proper estate planning.

Write a Will

The first item you’ll need for estate planning is a written will. There are so many free and cheap templates and samples available, that there is really no excuse not to have one. If you don’t write how you want your assets to be disposed, then the probate courts will do it how it sees fit. For example, if your dream is to have your children take over your business or give them the option to sell your assets to pay for their living expenses, you need to write that in a will. Don’t rely on inheritance laws to give you the outcome you want. A probate court judge may end up giving away your business assets to other beneficiaries while still complying with state laws. You should avoid handwritten wills because they can lead to extensive legal battles, and some states do not recognize them as valid.

Create a Trust

If your web design business is tied up in probate court, then your beneficiaries may not be able to do much to sustain it until the legal process is complete. That can have a detrimental effect on the business, and creating a trust is one way to avoid the need to go to probate court. The trust allows you to hold your business assets on behalf of your beneficiaries. When you die, the assets are not considered a part of your estate. They will be distributed to your beneficiaries, or your web business will be transferred to them, the way you describe in a written trust agreement. Your beneficiaries do not get to own the trust until you die, and you can determine when they receive assets. You can create a living trust now, or a testamentary trust which begins upon death.

Give Gifts

Estate taxes can take a toll on your web design business. Federal tax laws can lead to a significant reduction in what your beneficiaries will be left with after probate. You can reduce your estate taxes by giving gifts to your beneficiaries while you’re still alive. According to gift tax laws, you can give up to a certain amount without triggering a gift tax. For example, you could give a gift up to $12,000 in 2011 to a beneficiary without paying a gift tax. The amount changes from time to time, but you can check the IRS website for the most up to date information.

Consult with an estate planning attorney about the needs of your web design business. It would be painful to the ones you leave behind to work so hard at building a business, only to lose some or all of it in the probate process.

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