How to Market Your Web Design Business with Article Writing
Posted: January 20th, 2011 | Author: admin | Filed under: SEO Marketing | No Comments »Article writing and submission is a free and low cost way to market your web design business. It can be effective if you know the rules and submit articles on a regular basis. Well-written articles can help to position you as an expert and leader in the web design industry, which is appealing to prospective clients. It can also generate a buzz about your business that can lead to more inquiries and eventually more sales. Here’s how to approach article writing and submission the right way:
Avoid Duplicate Content
A big mistake that you can make as a web design business owner when it comes to article writing is submitting content “as-is” that’s already on your website. Major search engines frown upon this practice. They reward websites that have original content, and often punish websites with duplicate content by lowering their page ranks. One trick that search engine optimization (SEO) experts use is to rewrite the same article at least two different ways. There are tools on the web to help you with this. You can use a free or paid duplicate content checker to compare two articles you’ve written. When you’re sure that the articles are not identical, you can submit one article and post the other one on your own website. Another method is to write some articles for your website only, and write others for the purpose of submitting them online. Whichever method you choose, it’s important that you avoid duplicate content on the web.
Submit Articles to Websites with High Rankings
You want clients to find your articles, so it’s important to submit them to directories, article databases and other article publishing websites that have high rankings. Here are some top websites that should be on your list:
The one exception to this rule is if you find a web design business community where establishing your credentials and expertise would be a good move for your business. The website’s rank is irrelevant in that case, and you should focus on regular article writing and submission for targeted websites.
Write a Great Resource Box
Your incentive for providing free content to these article publishers is the promotion that your web design business will get from the resource box. Whether it’s called the resource box or bio, the idea is that you get to state your name, tell a little about yourself and include a link back to your website. Readers who want to learn more about your services will read this and click on the link to visit your website. You’ll miss the opportunity to capture more leads if you write a dull resource box. Use the following tips to write an effective one:
- Include your call to action, such as click on the link for a free consultation
- Use one or two keywords that you target on your website
- Offer a benefit to readers to draw them to your website
- Include your personal and business name
Readers will ignore a bland resource box. They will move on to the next article on the topic and forget about you and your web design business.
Outsource your article writing and submission needs if you’re overwhelmed with other work. You can hire freelance writers to help with one or both of these so that you can concentrate on other essential functions of your web design business.
