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by Bharat Bista
Colors have psychological impacts, they are attributes of eyes, but are the chemistry of the mind. Colors are perceived though pupils and its effects are produced with associated nerves to the brain neurons.
Light reflecting through objects in different wavelengths and frequency stimulates different “cones” or color receptor cells of the retina in the eyes and makes perception possible for different colors.
Colors influence people through psychological changes and are associated with certain feelings and meanings. Colors exist everywhere else, it is omnipresent. Colors represent cultural, social customs and emotional values and its use in arts, printing, designing, websites, graphics, etc. – these days are unavoidable.
Choosing proper color is an essential constituent for your website and its graphics; as visitors to your website first encounters colors and graphics before they read your textual descriptions.
Colors are used in website design and graphic design for various forms; use of colors can be for backgrounds, navigation, logos, and navigation buttons to emphasize, highlight, symbolize your text description and outlining your site.
Despite the fact that your website is enhanced and fabricated with textual and graphical design, if you are using the wrong color combinations, then you are annoying your own visitors rather than appealing to them. As a result, to attract your customers, it is important to understand psychological behavior of your customers to your websites chromatics. The use of wrong colors results in the wrong impression.
